What is Call Logo Branding?
Call Logo Branding allows you to display your company logo and name on recipient's mobile devices during outbound calls. Alongside branded caller ID, Logo Branding can help improve answer rates by providing familiar brand identification to recipients in phone calls. Regal integrates with all major carriers to support this service.
Please note that logo branding delivery will differ based on the carrier and recipient’s phone model. In general, about 50-70% of recipient devices are eligible to receive logo branded calls.
If you're interested in Call Logo Branding, please reach out to your Customer Success Manager to get set up.
How does Call Logo Branding Work?
When agents make outbound calls with Call Logo Branding enabled, Regal makes a request to the carrier to brand the call with a logo prior to the call being placed. If the recipient has an eligible device, the carrier will fetch the logo associated with the FROM number and displays the corresponding logo. If in addition, you have branded caller ID set up, your business name will also appear alongside the logo on the recipient’s call screen, helping them recognize your business before answering.
Device Requirements
Note that logo display is subject to different restrictions per the carrier's eligibility requirements, depending on device model, operating system, and device status.
T-Mobile
Approximately 65-70% of T-Mobile devices are eligible.
-
Android:
- Minimum OS version: 12.0.0
- Supported devices: Samsung S21 (5G), S22, S23, S24, Flip models; Motorola Edge (2022) or newer
- Expected display: Logo displayed similar to a known contact; call reason displayed on most devices; call logs show display name and may show logo depending on the device
-
iOS:
- Minimum OS version: 16.0+
- Supported devices: iPhone
- Expected display: Device screen must be unlocked on all OS versions prior to iOS 18.1; call reason will NOT be displayed; call logs will show the branded display name and calling number
Verizon
Approximately 50% of Verizon devices are eligible.
-
Android:
- Minimum OS version: Android 10
- Supported devices: Most Verizon Android devices (non-Pixel) with the VZ Call Filter app installed (comes preloaded on most devices)
- Expected display: Lock status doesn't affect logo display; logo appears during incoming call
- iOS: Not currently supported by Verizon
AT&T
Approximately 60% of AT&T devices are eligible.
-
Android:
- Supported devices: Samsung Galaxy S22, Motorola razr, with more devices coming in the future
- Expected display: Logo appears when the phone rings and in the call details page after a missed call
-
iOS:
- Minimum OS version: iOS 17
- Expected display: Logo appears only if the phone is unlocked or if facial recognition is engaged
How to Set Up Call Logo Branding
Step 1: Submit your Company Logo(s) and Associated Phone Numbers for Each Carrier to Regal
First, Regal must submit your logo files and associated phone numbers to the carriers for approval. Logos must be shared in a specific format, and some carriers allow use of multiple logos. Each carrier has specific requirements:
-
T-Mobile:
- Logo format: SVG format only
- Size requirements: 1:1 aspect ratio, maximum 200KB
- Multiple logos can be submitted; only one logo may be used for each phone number
-
Verizon:
- Logo format: JPG or PNG with solid background (no transparency)
- Size requirements: Minimum 500 x 500 pixels, maximum 300KB
- Multiple logos can be submitted with reasoning; approval is on a case-by-case basis
-
AT&T:
- Logo format: JPG, PMG, or BMP with solid background (no transparency)
- Size requirements: 256 x 256 pixels or 1:1 aspect ratio
- Limited to one logo
Step 2: Carrier Approval
Once submitted, logos must be approved by the carriers. Each carrier follows their own logo approval process, which involves verifying your brand and logo legitimacy. Non- standard logos (e.g. a compilation of images/logos) have a higher risk of being rejected.
On average, carriers take about 1 week for the approval process, though some may take longer.
Step 3: Feature Activation
Once your submissions are approved, each carrier will provision the logo(s) with the corresponding phone numbers and Regal will activate Call Logo Branding in your account. Your Customer Success Manager will notify you when carrier approval is received and set-up is complete.